Eddy Barrera's Site

After a website is optimized for the search engines, some creative marketing can easily be carried out to help drive new visitors to your site. Numerous high traffic entertainment/humor websites use funny videos that are viewed for free by website visitors. In fact, numerous of these viral video clips that are sent around the world via e-mail originated from these websites.

The only down side to beginning a funny videos site is the initial cost to develop it, and ongoing update costs, coupled with the bandwidth these websites consume, which can cost between $100-$1000/month just for hosting on a dedicated server. This is simply because these funny videos websites have hundreds or even thousands of downloadable videos obtainable, and every time one is viewed there's a sizable amount of bandwidth consumed.

How you can drive traffic to your web site using funny videos

So how do you take the idea from the funny videos platform and apply it to your own website? Webmasters can effortlessly incorporate this creative marketing technique into their own eCommerce websites.

Consider it this way. Most eCommerce websites have 1 primary function: To sell a item. The key to success with an eCommerce web site would be to rank high in the search engines and be found by someone searching for a item. Often times when a customer visits an eCommerce site, he or she sees the same fundamental format. There is a nice looking house page with an overview of the company and product line, and some photos of featured products. Then the customer can discover links to other item pages also, or do a search for a item by keyword.

But to get the customer to come back to your website and buy much more products, there must be some thing that sets you apart from your competition. How can this be carried out? You will find two effective techniques to achieve this. In a nutshell, adding video media will bring a whole new dimension to your web site to help drive new visitors and gain repeat visitors.

Within the case of an entertainment website, the funny videos are the catalyst that drives the repeat visitors to the web site. In the case of an eCommerce website, you are able to add videos to your pages that blend with the theme of a particular product.

LOL and Fail: Common Internet Memes 193

For instance, if you sell fishing gear, then you can add the funny video of the reporter in Mexico who was floating down the river, only to be repeatedly pummeled by hundreds of fish that had been jumping at his spotlight into the boat. That should get a laugh from your customer, and give them some thing to feel good about while they're looking at your item inventory. It is type of like a bakery. Whenever you walk into a bakery, you are nearly always enticed to purchase some thing. It makes you feel good. Well on the web, you unfortunately do not have the option of smelling what you see. But adding funny media can arouse other senses in a customer and make their shopping expertise more enjoyable.

Another great method to help market your product is by creating 'how to' videos for your goods. For instance, in the event you sell goods for sailboats, you are able to make a series of short 'knot-tying' videos, and feature a different kind of video on every product page. This may be carried out effortlessly having a digital camera that records video clips.

Here is how you are able to accomplish this:
1.Initial, set up an area where you camera is on a tripod or table.
two.Next, make sure you have a great backdrop for the video clips. You would like to use an region that makes the action within the video stand out.
3.Then record the video. In the case of knot-tying, you are able to write a script prior to hand and narrate the video as you are tying each knot for the camera.
4.Then download your video clip to your computer. You can also modify the size of your video with any video editing shareware tool.
five.Simply upload the video clip to your web site and link to it with a descriptive title. That's it.

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1 concept to create this effective is add 1 knot-tying clip to each item page. This will not only make the customer want to visit every page, but it keeps them interested in your website.

There is 1 much more important point to consider. You must present the training clips so they are most efficient. To do this, make sure and place them in a prominent area on every page so they are able to be observed. And add several lines of text under the video link having a description of the video and key phrases that someone might discover whilst searching. For instance you can tag the video link with 'Instructional Video On How you can Tie An Angler's Knot'.

Then lastly, you can produce a separate webpage with a 'video directory' of all your videos. You want to also have search engine friendly keywords on this page also. Then add a link to your directory page from your other pages, especially your index page.

These tips will assist your website stand out from the competition. Simply by adding a few funny videos to your site, or some informative training videos which you can effortlessly create from your home or office, you've added a creative marketing edge that goes beyond optimization.